The brief
I had the honour of creating a brand identity for ABC Book Club, a much-loved children’s charity based in South East London, dedicated to inspiring a love of reading among young people. The aim was to develop a visual identity that felt joyful, engaging and instantly recognisable to children and families, while still being adaptable across the charity’s growing community initiatives.
The outcome
The playful, vibrant logo speaks directly to its youthful audience, capturing the excitement and imagination that books spark. A bright colour palette and lively design elements reflect the charity’s sense of fun and wonder, helping to bring their mission to life across social media assets, event materials and print collateral. The result is a warm and uplifting brand identity that celebrates childhood curiosity and the power of storytelling.
