The brief
Paying tribute to Brixton’s rich musical heritage and vibrant nightlife, the branding for Two Three Seven takes its cues from classic nightclub flyers and poster culture. Bold uppercase typography and expressive colour choices inject energy and character, designed to appeal to the young professionals drawn to this thriving neighbourhood.
The outcome
As a brand-new development in the heart of Brixton, Two Three Seven needed an identity that felt modern, distinctive and unmistakably local. The result is a confident, contemporary brand that captures the area’s creative pulse and sets the tone for an exciting urban living experience.