The brief
Commissioned to develop a complete new brand identity for a UK-based property management start-up, I set out to create a visual and verbal style that would feel approachable, contemporary and particularly appealing to a younger audience. The aim was to differentiate the business within a traditionally formal sector by introducing a friendly, human tone of voice supported by soft, welcoming imagery.
The outcome
The resulting identity is cohesive, flexible, and engaging, designed to work consistently across both digital and offline touchpoints. From vibrant event signage to refined business cards and clear, upbeat email literature, every element reflects Glide’s warm and accessible ethos, positioning the brand as a fresh alternative in the property management landscape.
