The brief
Inspired by both its name and its setting, Valegro’s brand identity was designed to feel refined, high-end and quietly confident. Positioned in the heart of Greenwich and aimed at an affluent audience, the visual direction balances modern simplicity with a sense of timeless prestige.
The outcome
A rich gold-led colour palette evokes value and exclusivity, while clean typography and carefully structured layouts mirror the development’s architectural style. The result is a cohesive, aspirational brand that feels established from day one, perfectly aligned with the premium living experience Valegro offers.
